Fake websites are attractive but open the door for security issues. Many people are fooled by fake websites, which can be difficult to detect. These sites are dangerous because they can trick visitors into entering personal information, which can then be used against them. Sometimes these sites also entice people with free or discounted software offers, which get them to download…

Are you getting the most from your hosting provider? Choosing the right website hosting can be confusing. How do you know which one is right for your business with so many providers and options to choose from? This article will provide you with a list of factors you should consider when choosing a website hosting provider. …

Understand what the different areas of analytics mean and how they affect your business. Every month, I look at all our marketing stats — everything from website visits to social media followers. This data helps me determine what marketing activities are working and what aren’t. It also helps me determine what trends can be repeated or what was a one-time event. One of the…

GA4 is designed to provide predictive insights and deeper integration with Google Ads. If you use Google Analytics on a regular basis to monitor your website’s traffic, then you have no doubt seen the warning at the top of the screen that reads: Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up…

We’ve all been there — sitting across the table or room from someone who has their nose in a smartphone. Their fingers are furiously flurrying around the screen of their device as they respond to a recent text, and the whole time, you are sitting there waiting to be acknowledged…

Keep it simple and find user-friendly tool that works for you. In the past 24 months, global attitudes about the ‘typical’ workday and environment have shifted dramatically. Rather than the typical 9 a.m. — 5 p.m. workday (in the U.S.), businesses have found ways to adjust in order to provide a better work-life balance for their workers. Given that so many…

Customer service is at the heart of most businesses. Having responsive customer service is what sets one company apart from another. During standard business hours, providing live customer service can be standard operating procedure and rolled into the role of a receptionist or executive assistant. Sometimes customers just want to…

If you follow any blogs on a regular basis, you probably are used to seeing links placed throughout the articles that lead to different products or online retailers. …

Developing a ‘visual voice’ is more important than ever when it comes to social media marketing. It is definitely a medium where an image is worth a thousand words. In the fast-paced world we live in, you only have a moment to catch a viewer’s eye, and images can make…